Notes from the front of AI search.

LLMs.txt: Should You Use It for AI Search Visibility in 2026? Here Is What Google Actually Said

TL;DR: Google just published its first official guide to optimising for generative AI features in Search. The SEO industry has been waiting two years for this. And the answer is both simpler and more complicated than anyone expected. In a landscape where AEO vs SEO debates have dominated for two years, Google has finally drawn a clear line.