Getting started

Welcome to GazeSEO

GazeSEO is an AI-native content platform that helps you rank on Google and get cited by AI search engines: ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, all from one workspace.

The three optimization pillars

Every piece of content you produce in GazeSEO is scored across three surfaces at once.

How the workflow fits together

1. 1

   Create a project

   One project per website. GazeSEO connects to it and uses it as the context for every keyword, score, and suggestion.

2. 2

   Build Search Intelligence

   GazeSEO crawls your site, detects keyword themes, and builds a hierarchical topic map: Topics → Sub-topics → Keyword clusters.

3. 3

   Write content

   Pick a cluster, fill in a 5-step brief, and Yami produces a full draft, grounded in your knowledge base and voiced as your brand.

4. 4

   Refine and score

   The editor gives you a live 0-100 content score (SEO, Keywords, Readability, Structure, Engagement) and Yami proposes targeted fixes.

5. 5

   Publish and track

   Push directly to WordPress or export to Markdown / PDF. Rankings and AI citations update automatically in Search Intelligence.

01Create your first project

A GazeSEO project maps one-to-one with a website. Every keyword, piece of content, and integration is scoped to the project. You can have multiple projects (one per site) under a single account.

Sign up and start onboarding

After creating your account you land in a three-step setup wizard. You only need to do this once per project.

1. Connect Google Search Console: paste your website URL and authorize GazeSEO to read your GSC data. This unlocks real keyword impressions, click data, and ranking positions. You can skip this and connect later under Integrations, but connecting now means smarter recommendations from day one.
2. Business details: select your industry and target country, describe your business in a sentence or two, define your primary audience, and list your main competitors. This context drives every AI output in the platform.
3. Knowledge base: upload your brand documents (PDFs, DOCX files) or paste a URL. GazeSEO uses these as a retrieval source so generated content is grounded in your actual product knowledge, not generic internet text.

02Build your Search Intelligence

Search Intelligence is GazeSEO's keyword map, a hierarchical tree of Topics → Sub-topics → Keyword clusters, each tracked for volume, difficulty, coverage, AI visibility, impressions, and clicks. It is the planning layer that everything else in the platform is built on.

How to create your first keyword map

1. Navigate to Search Intelligence in the left sidebar.
2. Click Get Started. GazeSEO crawls your connected website and detects the main content themes.
3. Review your detected themes. You see a grid of theme chips generated from your site. Add new ones with + Add, remove irrelevant ones with the × button, or double-click any chip to rename it. You can also describe your business in the text area and click Regenerate for a fresh set of themes.
4. Click Confirm Themes to move to focus areas.
5. Choose focus areas. Each theme expands into an accordion. Toggle which modifier chips to target (e.g. "for SaaS", "in 2026", "beginner guide"), which become the keyword modifiers GazeSEO uses to expand your map. You can also type custom focus areas or click + Get AI suggestions.
6. Click Confirm Focus Areas. GazeSEO builds your full keyword map in the background (typically 30-120 seconds).

Reading the keyword tree

Each row in the tree shows:

• Topics / Sub-topics / Clusters: the hierarchy. Click a row to expand it. Leaf clusters are individual keyword groups.
• Keywords / Prompts: how many Google keywords and AI prompts are in that cluster.
• Cluster volume: combined monthly search volume.
• Coverage: how much of this cluster your existing content already addresses.
• AI visibility: how often AI engines currently surface your brand for these queries (0-100).
• Impressions / Clicks: live data pulled from your connected Google Search Console.

Click any leaf cluster row to expand the keyword detail panel below it. It has three tabs: Keywords (SERP metrics), AI Prompts (the exact questions AI engines ask), and Content (your existing articles mapped to this cluster).

Filtering and acting on keywords

Use the Status, Intent, and Volume filter pills to narrow the tree. Check one or more rows to reveal the contextual action bar: Write Content (opens the content creation wizard pre-loaded with those keywords), Move, and Delete.

03Write your first piece of content

Once your keyword map is built, creating a fully-briefed, AI-drafted article takes about two minutes.

Starting from the Content Library

1. Go to Content Writer → Content Library in the sidebar.
2. Click + Create content.
3. A 5-step wizard opens, guided by Yami, your content assistant.

The 5 creation steps

04Refine with Yami, your AI editor

The GazeSEO editor is a three-pane workspace designed around a single goal: maximising your content score before you hit Publish.

The three panes explained

Publishing or exporting

When your content score is where you want it, click Publish in the editor header to push the article to your connected WordPress site, or Export to download it as Markdown, DOCX, or PDF.

05Connect your tools

GazeSEO integrates with two key services out of the box: Google Search Console for real search data, and WordPress for one-click publishing. Both live under Integrations in the sidebar.

Google Search Console

1. Go to Integrations → Google Search Console.
2. Click Connect Google Search Console and authorise via Google OAuth.
3. Select the property (website) you want to connect. GazeSEO pulls your impressions, clicks, average position, and query data and attaches them to the matching clusters in your Search Intelligence map.

WordPress

1. Go to Integrations → WordPress.
2. Click + Add WordPress Site. Enter your site URL and WordPress credentials (Application Password recommended, no admin password sharing needed).
3. Click Test Connection to verify the link.
4. From the editor, click Publish to push any draft directly to WordPress as a draft or published post, preserving all headings, meta title, and meta description.

Brand Tone and Knowledge Base

These are not integrations, but they are just as important to set up early:

• Brand Tone: go to Content Writer → Brand Tone and click + Create Brand Tone. Fill in your brand name, describe your voice dimensions (Formal ↔ Casual, Concise ↔ Detailed, etc.), and list words you never use. Every AI-generated draft runs through this filter.
• Knowledge Base: go to Knowledge Base and upload your product documentation, research papers, or case studies as PDFs or DOCX files. You can also add URLs for pages GazeSEO should crawl and index. This stops Yami from hallucinating facts about your product.

What's next

You have connected your data, built your keyword map, written and refined your first article, and published it. Here is where most teams go from here:

• Build a content calendar: sort your Search Intelligence map by AI visibility (ascending) and schedule one article per cluster per week. Focus first on clusters with high coverage but low AI visibility, you already have content, it just needs to be restructured for GEO.
• Track AI citations: GazeSEO automatically monitors your brand's appearance in ChatGPT, Perplexity, Gemini, Claude, and AI Overviews. Check the AI visibility column in Search Intelligence weekly to watch your citation score rise.
• Invite your team: go to Account → Team to add members. Standard includes 2 seats; Business includes 5.
• Upgrade your plan: if you are hitting credit or project limits, upgrade from Account → Billing or see the pricing page.